Act with us
Le Poids du Vivant, the tool that I missed when I was at the head of my business
“As a business leader who wanted to get involved for the planet, I saw how complicated it is to choose the right subjects, then to find which associations are the most in tune and most relevant to act, and finally to follow these actions and the share with my employees, my customers, my suppliers, my economic neighborhood… It takes a lot of time and it is clearly not our job, nor our daily life. In the end, we are doubly frustrated, because we cannot act as well as we would like, and the little we do is to the detriment of our professional activity.
This is why from the creation of the Weight of the Living, I wanted to structure it to allow companies to join us, to act very easily for the Living, and to experience nothing but satisfaction.”
Franck Couturieux, Founding President of Le Poids du Vivant
Photo credit : Mary-Lou Mauricio
Photo credit : Mary-Lou Mauricio
Le Poids du Vivant, the tool that I missed when I was at the head of my business
“As a business leader who wanted to get involved for the planet, I saw how complicated it is to choose the right subjects, then to find which associations are the most in tune and most relevant to act, and finally to follow these actions and the share with my employees, my customers, my suppliers, my economic neighborhood… It takes a lot of time and it is clearly not our job, nor our daily life. In the end, we are doubly frustrated, because we cannot act as well as we would like, and the little we do is to the detriment of our professional activity.
This is why from the creation of the Weight of the Living, I wanted to structure it to allow companies to join us, to act very easily for the Living, and to experience nothing but satisfaction.”
Franck Couturieux, Founding President of Le Poids du Vivant
Become a philanthropist in the service of the Living
In response to what Franck Couturieux was able to experience as a business leader who wanted to act for the preservation of biodiversity, Le Cadeau du Vivant wishes to become a facilitator for all business leaders who do not know which theme to support, which action to finance or which association to link up with.
Our knowledge of the constantly improving associative world, as well as all the naturalist experts we meet, allow our endowment fund to propose impactful actions carried out by expert, reliable and relevant associations.
Who can donate?
How much will the associations receive?
100%
Why go through Le Poids du Vivant ?
What tax advantage?
Are any rewards planned?
Can we support all the associations presented?
How are funded projects monitored?
How long is my commitment?
Who can donate?
How much will the associations receive?
100%
Why go through Le Poids du Vivant ?
What tax advantage?
Are any rewards planned?
Can we support all the associations presented?
How are funded projects monitored?
How long is my commitment?
Patronage in the service of biodiversity, a concrete action for companies as part of their CSR approach
Nowadays, more and more companies are seeking to engage in sponsorship actions in the service of biodiversity as part of their Corporate Social Responsibility (CSR) approach. This approach aims to reconcile the economic interests of the company with those of the stakeholders, in particular the preservation of the environment.
Patronage actions can take different forms, such as financial donations, the provision of skills, materials or even participation in environmental projects. The advantages of this type of commitment are numerous, including a better image of the company, increased customer and employee loyalty, as well as a positive contribution to society and the environment.
However, it is not always easy to know which association to turn to. And depending on the amount of support envisaged, it is not easy to know whether it will be sufficient to enable the association to achieve its objectives. By choosing to go through Le Weight du Vivant, the sponsoring company will be certain that the funds will be allocated to projects selected for the quality and relevance of the objectives pursued. In addition, the endowment fund guarantees that 100% of the amounts entrusted to it are allocated to projects since the operation of the Weight of the Living is ensured by its own funds.