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Le Poids du Vivant, the tool that I missed when I was at the head of my business

As a business leader who wanted to get involved for the planet, I saw how complicated it is to choose the right subjects, then to find which associations are the most in tune and most relevant to act, and finally to follow these actions and the share with my employees, my customers, my suppliers, my economic neighborhood… It takes a lot of time and it is clearly not our job, nor our daily life. In the end, we are doubly frustrated, because we cannot act as well as we would like, and the little we do is to the detriment of our professional activity.  

This is why from the creation of the Weight of the Living, I wanted to structure it to allow companies to join us, to act very easily for the Living, and  to experience nothing but satisfaction. 

Franck Couturieux, Founding President of Le Poids du Vivant

Photo credit : Mary-Lou Mauricio

Photo credit : Mary-Lou Mauricio

Le Poids du Vivant, the tool that I missed when I was at the head of my business

As a business leader who wanted to get involved for the planet, I saw how complicated it is to choose the right subjects, then to find which associations are the most in tune and most relevant to act, and finally to follow these actions and the share with my employees, my customers, my suppliers, my economic neighborhood… It takes a lot of time and it is clearly not our job, nor our daily life. In the end, we are doubly frustrated, because we cannot act as well as we would like, and the little we do is to the detriment of our professional activity.  

This is why from the creation of the Weight of the Living, I wanted to structure it to allow companies to join us, to act very easily for the Living, and  to experience nothing but satisfaction. 

Franck Couturieux, Founding President of Le Poids du Vivant

Become a philanthropist in the service of the Living

In response to what Franck Couturieux was able to experience as a business leader who wanted to act for the preservation of biodiversity, Le Cadeau du Vivant wishes to become a facilitator for all business leaders who do not know which theme to support, which action to finance or which association to link up with.

Our knowledge of the constantly improving associative world, as well as all the naturalist experts we meet, allow our endowment fund to propose impactful actions carried out by expert, reliable and relevant associations.

Who can donate?

Our endowment fund is currently aimed exclusively at businesses. Opening the platform to individual donations is nevertheless possible in the future. For the moment, they can simply go to the associations' websites and make their donations directly.

How much will the associations receive?

100%

Le Poids du Vivant onates all of the amounts collected to the associations. In fact, the operating costs of the endowment fund are covered by the founders.

Why go through Le Poids du Vivant ?

Searching for themes to support and identifying the most relevant associations can take a lot of time. And this research work is not necessarily available in the schedule of the business manager or his teams. This is why we make the results of our research available.

What tax advantage?

French companies subject to income or corporate tax in France, depending on their status, can benefit from a tax deduction equal to 60% of the amount of the donation within the limit of a ceiling of 5‰ of the figure d. annual business.

Are any rewards planned?

In accordance with the legislation, the sponsorship operation is carried out without compensation. On the other hand, the sponsoring company will be informed of the progress of the projects it finances and will receive communication elements in order to promote its action.

Can we support all the associations presented?

No, not all projects can receive support for the simple reason that some may be completed or already fully funded. But if you are still interested in the project, nothing prevents you from contacting the association to find out if a similar project is planned.

How are funded projects monitored?

Our team guarantees the effective completion of projects. To enable you to also follow up on your side, we will regularly send you progress updates, indicators and communication elements.

How long is my commitment?

Your commitment is one-off but we can only encourage you to renew your donation in the future. This can be done with the same association or with another. You can continue to use our platform or contact directly the associations of your choice.

Who can donate?

Our endowment fund is currently aimed exclusively at businesses. Opening the platform to individual donations is nevertheless possible in the future. For the moment, they can simply go to the associations' websites and make their donations directly.

How much will the associations receive?

100%

Le Poids du Vivant onates all of the amounts collected to the associations. In fact, the operating costs of the endowment fund are covered by the founders.

Why go through Le Poids du Vivant ?

Searching for themes to support and identifying the most relevant associations can take a lot of time. And this research work is not necessarily available in the schedule of the business manager or his teams. This is why we make the results of our research available.

What tax advantage?

French companies subject to income or corporate tax in France, depending on their status, can benefit from a tax deduction equal to 60% of the amount of the donation within the limit of a ceiling of 5‰ of the figure d. annual business.

Are any rewards planned?

In accordance with the legislation, the sponsorship operation is carried out without compensation. On the other hand, the sponsoring company will be informed of the progress of the projects it finances and will receive communication elements in order to promote its action.

Can we support all the associations presented?

No, not all projects can receive support for the simple reason that some may be completed or already fully funded. But if you are still interested in the project, nothing prevents you from contacting the association to find out if a similar project is planned.

How are funded projects monitored?

Our team guarantees the effective completion of projects. To enable you to also follow up on your side, we will regularly send you progress updates, indicators and communication elements.

How long is my commitment?

Your commitment is one-off but we can only encourage you to renew your donation in the future. This can be done with the same association or with another. You can continue to use our platform or contact directly the associations of your choice.

Patronage in the service of biodiversity, a concrete action for companies as part of their CSR approach

Nowadays, more and more companies are seeking to engage in sponsorship actions in the service of biodiversity as part of their Corporate Social Responsibility (CSR) approach. This approach aims to reconcile the economic interests of the company with those of the stakeholders, in particular the preservation of the environment.

Patronage actions can take different forms, such as financial donations, the provision of skills, materials or even participation in environmental projects. The advantages of this type of commitment are numerous, including a better image of the company, increased customer and employee loyalty, as well as a positive contribution to society and the environment.

However, it is not always easy to know which association to turn to. And depending on the amount of support envisaged, it is not easy to know whether it will be sufficient to enable the association to achieve its objectives. By choosing to go through Le Weight du Vivant, the sponsoring company will be certain that the funds will be allocated to projects selected for the quality and relevance of the objectives pursued. In addition, the endowment fund guarantees that 100% of the amounts entrusted to it are allocated to projects since the operation of the Weight of the Living is ensured by its own funds.

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